The pitch
What walked into the Den
Will Hodson and Henry De Zoete brought Look After My Bills to Dragons' Den in season 16, which aired in 2018.
In the pitch, Look After My Bills asked the Dragons for £90,000 for 3% of the business, valuing the business at about £3,000,000.
After the show
What happened next
On air, Look After My Bills agreed a deal of £120,000 for 3%, backed by JennyCampbell,TejLalvani. The terms are quoted from the aired episode as public record.
When we checked in July 2026, we could find no live way to buy from Look After My Bills, so we now record it as wound down.
Our read
The Hub verdict
Most Den negotiations chip away at the founder's position. Look After My Bills is the opposite story. Will Hodson and Henry De Zoete asked for 90,000 pounds in exchange for just 3% of their energy-switching service, and they walked out with more money for the same slice: 120,000 pounds, still for 3%. Read the numbers and the shift is telling. The opening ask valued the company at 3,000,000 pounds, but two Dragons choosing to put in an extra 30,000 pounds without demanding a single further percentage effectively priced it higher, closer to 4,000,000 pounds on the same equity. Jenny Campbell and Tej Lalvani clearly rated the business above its own asking price, which almost never happens in the Den. What came after that vote of confidence is a separate matter we would verify rather than assume.
A rare deal where two Dragons paid up for the same three percent.
Worth knowing: The deal above is public record from the episode. We never treat an on-air handshake as proof a product is still for sale today.
