The pitch
What walked into the Den
Brian Smillie and Euan McCreath brought Beezer to Dragons' Den in season 16, which aired in 2018.
In the pitch, Beezer asked the Dragons for £125,000 for 15% of the business, valuing the business at about £833,333.
After the show
What happened next
A deal was agreed on air for Beezer, but the episode did not disclose the figures.
As of our July 2026 check, Beezer was still on sale, which is why this pitch now carries a verified availability note.
Our read
The Hub verdict
A no-code app builder is the kind of pitch that lives or dies on valuation, and Beezer's founders set theirs high: £125,000 for just 15 percent implies a business worth around £833,000. That is a confident ask, the sort you make when you believe the technology, not the cash, is the scarce thing.
The aired episode confirms a deal was agreed, but it is one of the undisclosed cases, so the closing equity and any change to the cash never made it to screen. We can analyse the entry point and no further: 15 percent for £125,000 is what Brian Smillie and Euan McCreath walked in wanting. The exit terms are a blank we will not fill with guesswork.
Worth knowing: The deal above is public record from the episode. We never treat an on-air handshake as proof a product is still for sale today.
