Optiat

Anna and William Brightman brought Optiat to Dragons' Den in season 16, which aired in 2018.

In the pitch, Optiat asked the Dragons for £50,000 for 30% of the business, valuing the business at about £166,667.

A deal was agreed on air for Optiat, but the episode did not disclose the figures.

We have not re-verified whether Optiat's product is on sale today, so we make no availability claim here yet. The deal above is public record; the aftermath is what we are still checking.

Upcycled skincare gave Optiat a clear story, turning would-be waste into product, and Anna and William Brightman brought it to season 16 asking 50,000 pounds for 30%. That values the business at about 166,667 pounds, a level-headed number for an early beauty brand. They left with investment, yet the aired episode never spelled out the agreed terms, so the 30% is where negotiations began rather than where they ended. The sustainability angle likely did some of the persuading; Dragons have grown more receptive to a strong ethical hook. Speculating on the final split would just be filling in a blank the broadcast left, so we will not. The brand's status now is unconfirmed on our end and stays that way pending a proper check.