The pitch
What walked into the Den
Ryan O'Rorke brought Flavourly to Dragons' Den in season 12, which aired in 2015.
In the pitch, Flavourly asked the Dragons for £75,000 for 20% of the business, valuing the business at about £375,000.
After the show
What happened next
A deal was agreed on air for Flavourly, but the episode did not disclose the figures.
We have not re-verified whether Flavourly's product is on sale today, so we make no availability claim here yet. The deal above is public record; the aftermath is what we are still checking.
Our read
The Hub verdict
Ryan O'Rorke pitched Flavourly, a food and drink subscription box, at £75,000 for 20 percent, which puts the business at £375,000. A one-fifth ask sits at the comfortable end of the Den's usual range, the sort of slice founders part with when they believe in the momentum behind a recurring-revenue model.
The record shows a deal was reached, though the figures stayed off air, so this belongs among the undisclosed outcomes and we analyse only the entry. Twenty percent for £75,000 is what he brought in; what a Dragon finally agreed is not on the tape. The box's fortunes since 2015 sit in the aftermath column, which we would verify before reporting.
A one-fifth ask on a subscription model, closing terms unshown.
Worth knowing: The deal above is public record from the episode. We never treat an on-air handshake as proof a product is still for sale today.
