Deal made in the DenSeason 13 · Episode 1
Fridja
presented as home appliances retailer including clothes steamer
Availability unverifiedHome and Living
The ask£70,000for 25% of the business
Implied valuation£280Kask / equity
On-air resultDeal agreed
Availability unverifiedFounder: Ben Fridja
On the record
The deal, on the record
Fridja asked the Dragons for £70,000 in return for 25% of the business. A deal was agreed on air. Terms are quoted from the aired episode as public record.
- Season
- 13, ep 1
- On-air outcome
- Category
- Availability
Tracked by Dragons Den Hub. Deal terms come from the aired episode; availability reflects our latest check only.
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