The pitch
What walked into the Den
Perfect Ted appeared on Dragons' Den in season 20, episode 9, which aired in 2023, pitched by Teddie Levenfiche and Marissa Poster.
In the pitch, Perfect Ted asked the Dragons for £50,000 for 10% of the business, valuing the business at about £500,000.
After the show
What happened next
On air, Perfect Ted agreed a deal of £50,000 for 10%, backed by Peter Jones and StevenBartlett. The terms are quoted from the aired episode as public record.
As for today, we have not yet confirmed a way to buy from Perfect Ted. When we verify a live listing we will update this page and date the check; until then availability stays unverified.
Our read
The Hub verdict
Perfect Ted came into season 20 with real momentum in its pitch, a matcha-based energy drink asking 50,000 pounds for 10%, which sets a valuation of 500,000 pounds. That number held: Teddie Levenfiche and Marissa Poster closed on the terms offered, with two Dragons, Peter Jones and Steven Bartlett, sharing the 10%. Two heavyweight backers for a single-digit equity slice is a strong combination, the sort that signals both a believable valuation and competition for the deal. Handing over only a tenth keeps the founders firmly in charge. Drinks brands rise or fall on distribution, and how the matcha line fared on shelves after airing is the piece we would verify rather than assume from a televised handshake.
Two Dragons competing for a single-digit slice of a drinks brand.
Worth knowing: Deal terms reflect the aired episode and are public record. Availability can change, and we only add a buy link once we have confirmed a current listing.
