Dragons' Den archive
Dragons' Den Season 12: After the Handshake
The season 12 pitches we follow past the episode, tracked to what you can still buy.
66 products and businesses
Products from this season
Browse the pitches
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Deal madeClean Heels
heel protectors that stop stilettos sinking into grass
Availability unverifiedView product
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Deal madeNae Danger&Glencrest
presented as sports & energy drink and cash & carry business
Availability unverifiedView product
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No dealJackpen
presented as miniature pen stored in headphone jack sockets
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No dealApproved Food Ltd
described as website that sells food past its use-by date
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No dealShoe Licks
pitched as stick on patterned soles for affordable high street heels
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No dealMallzee
presented as fashion mobile commerce company and shopping application
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No dealMy Little Princess Parties
presented as fairytale entertainment for children's parties
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Deal madeClean Heels Ltd
presented as high heel attachments to prevent sinking in grass and damage
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Deal madeJust For Tiny People
described as handcrafted tents and accessories
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No dealStowaway Designs Limited
pitched as air filled pop-up garden furniture
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No dealTorch Apparel
pitched as cycle helmets with battery powered lights
Availability unverifiedView product
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Browse all 66 products in the full hall
Season 12 of Dragons' Den aired in 2014 to 2015. We track 5 of its pitches here, following each one past the on-air handshake.
Of those, 4 struck a deal on air and 1 left without one. Deal terms below are public record; whether a product is still for sale is something we verify separately.
Season 12 is the first in our set with a genuine walkaway. Of five pitches, Pure Pet Food is the one that left empty handed after asking £40,000 for 30%. The other four struck deals, though only Clean Heels had its terms (£50,000 for 25%) laid out for viewers.
This is a small-money year. Nothing here reached beyond a £75,000 ask, and the implied valuations stay grounded, running from Victor's Drinks near £160,000 up to Flavourly at about £375,000. With three undisclosed deals, the aftermath is where most of the real story hides.
One walkaway, one clear deal, and three we can only half-read.