Dragons' Den archive

Dragons' Den Season 14: After the Handshake

The season 14 pitches we follow past the episode, tracked to what you can still buy.

71 products and businesses

Products from this season

Browse the pitches

Deal made
Kids and FamilySeason 14
Shnuggle
baby bath and bedtime products
Availability unverifiedView product
Deal made
Drinks and SpiritsSeason 14
Craft Clubs
a craft gin subscription
Availability unverifiedView product
Deal made
Food and DrinkSeason 14
Cocoa Ooze
handmade luxury chocolate
Availability unverifiedView product
Deal made
Fashion and BeautySeason 14
Boot Buddy
a footwear-cleaning tool
Availability unverifiedView product
Deal made
Food and DrinkSeason 14
The Snaffling Pig
a gourmet pork-crackling snack company
Still sellingView product
No deal
Other ProductsSeason 14
Gruhme
presented as men's grooming products
Availability unverifiedView product
Deal made
Sports and OutdoorsSeason 14
Rugged Interactive
described as motivational fitness technology
Availability unverifiedView product
No deal
Other ProductsSeason 14
Selwyn's Seafood
billed as seaweed snacks
Availability unverifiedView product
No deal
Other ProductsSeason 14
Supper Deliveries
pitched as on-demand high-end food delivery
Availability unverifiedView product
No deal
Other ProductsSeason 14
Autoblaze
described as wood-burning stove ignition system
Availability unverifiedView product
No deal
Other ProductsSeason 14
Howdah Foodsand Snacks
presented as indian foods and snacks
Availability unverifiedView product
Deal made
Tech and SoftwareSeason 14
M 14 Industries
presented as dating app platform
Availability unverifiedView product
No deal
Kids and FamilySeason 14
Micro Fitness
described as fitness for children
Availability unverifiedView product
No deal
Other ProductsSeason 14
Ripped Luggage Ltd
presented as six-pack inspired luggage range
Availability unverifiedView product
No deal
Other ProductsSeason 14
Comband Blade
billed as online men's grooming retailer
Availability unverifiedView product
No deal
Other ProductsSeason 14
Nutrifiz Ltd
presented as effervescent health tablets
Availability unverifiedView product
No deal
Green and Clean TechSeason 14
Sanitary Owl
pitched as subscription service for recyclable menstruation products
Availability unverifiedView product
No deal
Other ProductsSeason 14
Snugs Earphones
pitched as custom fit earphones
Availability unverifiedView product
No deal
Other ProductsSeason 14
Braci
described as exclusive rights to sell sound recognition products in the uk
Availability unverifiedView product
No deal
Kids and FamilySeason 14
Lingotot
pitched as language classes for children
Availability unverifiedView product
No deal
Other ProductsSeason 14
Patlock
presented as home security device for conservatory doors
Availability unverifiedView product
Deal made
Food and DrinkSeason 14
Watmuff&Beckett
described as fresh soup and risotto business
Availability unverifiedView product
No deal
Other ProductsSeason 14
A Girlfor All Time
billed as toy dolls with books
Availability unverifiedView product
No deal
Other ProductsSeason 14
Aenea
presented as beauty salon franchise
Availability unverifiedView product
Deal made
Sports and OutdoorsSeason 14
CYCL Wing Lights
billed as detachable bicycle indicators
Availability unverifiedView product
No deal
Other ProductsSeason 14
Just Bee Drinks
described as honey-infused fruit-flavoured water
Availability unverifiedView product
No deal
Other ProductsSeason 14
Bespoke Verse
billed as rhyme-themed gifts
Availability unverifiedView product
Deal made
Fashion and BeautySeason 14
Illuminated Apparel
pitched as interactive glow t-shirts
Availability unverifiedView product
Deal made
Fashion and BeautySeason 14
Love Me Beauty
presented as beauty products subscription service
Availability unverifiedView product
No deal
Other ProductsSeason 14
The Sci Tie
pitched as biodegradable cable ties
Availability unverifiedView product
No deal
Other ProductsSeason 14
Waxu
described as intimate waxing
Availability unverifiedView product
No deal
Other ProductsSeason 14
Handi Scoop
billed as grabbing aids for dog poo
Availability unverifiedView product
No deal
Sports and OutdoorsSeason 14
Hula Fit
presented as high energy hula-hoop fitness class
Availability unverifiedView product
No deal
Other ProductsSeason 14
Igloo Disco
described as alternative marquee hire
Availability unverifiedView product
Deal made
Tech and SoftwareSeason 14
Lupo
pitched as bluetooth finder and tracker
Availability unverifiedView product
No deal
Other ProductsSeason 14
Not Dogs
billed as vegetarian fast food
Availability unverifiedView product
No deal
Other ProductsSeason 14
Door Jammer
described as portable personal security device
Availability unverifiedView product
No deal
Other ProductsSeason 14
Great Grub
pitched as halal sandwich food-to-go business
Availability unverifiedView product
Deal made
Fashion and BeautySeason 14
Love Keep Create
billed as keepsake clothing company
Availability unverifiedView product
No deal
Tech and SoftwareSeason 14
Tick X
pitched as price comparison website
Availability unverifiedView product
Deal made
Sports and OutdoorsSeason 14
Active Away
billed as tennis holiday provider
Availability unverifiedView product
No deal
Other ProductsSeason 14
Danceacise
presented as mats for dancing tuition
Availability unverifiedView product
No deal
Fashion and BeautySeason 14
Quiet Rebellion
billed as socks brand
Availability unverifiedView product
No deal
Other ProductsSeason 14
The Rovernighter
described as travelling bed cot for dogs
Availability unverifiedView product
No deal
Tech and SoftwareSeason 14
Appy Parking
described as an app to help drivers find parking spaces
Availability unverifiedView product
No deal
Other ProductsSeason 14
G Hold
billed as ergonomic hand holding device for drinks trays and tablets
Availability unverifiedView product
Deal made
Kids and FamilySeason 14
Kidsflush
described as musical flushing button for children
Availability unverifiedView product
No deal
Other ProductsSeason 14
Retro mixer
presented as adapter combining separate taps
Availability unverifiedView product
No deal
Other ProductsSeason 14
Well Gel London
presented as chemical-free gel nail solution
Availability unverifiedView product
Deal made
Fashion and BeautySeason 14
Kokoso Skin Limited
described as organic coconut oil for baby skincare
Availability unverifiedView product
No deal
Other ProductsSeason 14
Magi LEDUK Ltd
billed as a silicon housing device for led lighting
Availability unverifiedView product
No deal
Other ProductsSeason 14
My Plinth
presented as a stand device for mobile tablets
Availability unverifiedView product
No deal
Other ProductsSeason 14
Pit Pat Pet
described as dog activity monitor
Availability unverifiedView product
Deal made
Food and DrinkSeason 14
Cocofina
presented as wide range of coconut products
Availability unverifiedView product
No deal
Other ProductsSeason 14
DAIO
described as safety device for hair appliances
Availability unverifiedView product
No deal
Other ProductsSeason 14
Foam Aroma UK
billed as a redesigned takeaway coffee lid
Availability unverifiedView product
No deal
Kids and FamilySeason 14
Little Belters
pitched as singing tuition for children
Availability unverifiedView product
No deal
Other ProductsSeason 14
Beauty Boulevard
billed as glitter lipstick
Availability unverifiedView product
Deal made
Other ProductsSeason 14
Marxman Limited
billed as wall marking tool
Availability unverifiedView product
No deal
Other ProductsSeason 14
Peri'os
pitched as retail restaurant franchise sauce supply
Availability unverifiedView product

Season 14 of Dragons' Den aired in 2016 to 2017. We track 5 of its pitches here, following each one past the on-air handshake.

Of those, 5 struck a deal on air and 0 left without one. Deal terms below are public record; whether a product is still for sale is something we verify separately.

What stands out about season 14 is how tightly the asks bunch up. All five founders wanted between £60,000 and £75,000, the narrowest band of any year in our files. Three deals were disclosed; two, Shnuggle and Cocoa Ooze, were not.

Equity is where they part ways. Craft Clubs surrendered just 12.5% for its £75,000, implying a valuation near £600,000 and far ahead of neighbours who mostly gave up 20% to 35%. Everyone here left with something agreed, so the open questions are all about terms rather than outcomes.

Similar asks, very different slices of the pie.