Best Dragons Den Home and Living Products
Home and Living is one of the strongest categories in our data, with 32 deals out of 36 pitches, an 88.9% hit rate that puts it just behind Business Services and Pet Products. Practical household products seem to have an easier time convincing the panel than flashier ideas.
The pitches below range from a nine figure sounding six figure ask to a newer brand that is already confirmed to be trading.
Mode Al
David Lees asked for £225,000 in return for half of Mode Al in season 2, one of the largest asks in the show's early history, and secured a deal.
Giving up half the company is a steep price, but it is also one of the biggest amounts raised in the category.
Randy Cow
Randy Cow's packable waterproof beachwear pitch in season 21 secured a deal, the exact terms of which were not disclosed on air.
The brand's waterproof pocket swim shorts are listed in stock on its own site today, one of the newer Home and Living deals we can already confirm is trading.
Planit Products
Guy Unwin and Caroline Kavanagh asked for £200,000 for 40% of the business in season 6 and secured a deal.
It is one of the larger six figure asks the category has produced, in a group typically associated with smaller, more modest household items.
Bogina Bag
Kate Castle's portable toilet pitch in season 9 secured a deal on air.
It is proof that even an idea most people would dismiss as too niche can still land investment in this category.
Rotamate and Eggxactly
Roger Hind's Rotamate and James Seddon's Eggxactly both pitched in season 3 and 4 respectively, and both secured deals.
Both are examples of the small, practical household inventions that make up the bulk of this category's strong track record.
The Anyway Spray
Michael Pritchard's The Anyway Spray secured a deal in season 7.
It is one of several Home and Living pitches built around solving a small everyday household frustration rather than launching a new consumer brand.
Guy Portelli Sculpture Studio
Guy Portelli's sculpture studio pitch in season 6 secured a deal on air, backed by multiple Dragons.
It stands out from the rest of this list as one of the more artistic pitches to land investment in a category dominated by practical household products.