Best Dragons Den Tech and Software Deals
Tech and Software pitches tend to get remembered more than most, but our records show they only convert into a deal 41.5% of the time, 34 deals out of 82 pitches. That is a lower rate than Food and Drink, Business Services or Pet Products.
This list runs through the category's biggest asks, its best surviving business, and a few of the pitches that walked away with nothing despite big ambitions.
Beezer
Brian Smillie and Euan McCreath asked for £125,000 for 15% of their no code app builder in season 16 and agreed that exact deal with Peter Jones.
It is still operating today, with a live free trial and published pricing, one of the clearest surviving businesses in the entire Tech and Software category.
Thortful
Andrew Pearce's online greeting card marketplace secured a deal in season 15, the exact terms of which were not disclosed on air.
The marketplace is very much live today, with priced card listings and a working add to basket flow.
Zapper
Ben Hardyment's QR code payments platform asked for £250,000 for 30% of the business in season 10 and secured a deal.
It is tied for the largest ask of any pitch in our records, tech or otherwise, that ended in an agreed deal.
Coin Metrics and Gaming Alerts
Ian Daintith and Richard Adams asked for £200,000 for 25% of Coin Metrics in season 3, while Emmie Matthews and Ed Stevens asked for £200,000 for 30% of Gaming Alerts in season 5. Both secured deals.
Both are examples of the category's willingness to back big six figure asks fairly early in the show's history.
We Q 4 U
Matt King's queue management platform asked for £150,000 for just 1% of the business in season 10, implying a £15 million valuation, and left without a deal.
It is one of the highest valuations any pitch in our entire dataset has claimed, tech or otherwise.
Appy Parking
Nick Hubert was offered £200,000 for 15% of his parking app in season 14 by Peter Jones and Nick Jenkins, but turned the offer down.
It is one of several tech pitches where an offer was made and still fell apart before the deal could close.
Look After My Bills
Will Hodson and Henry De Zoete's energy switching service secured a deal in season 16, but our records show the company has since closed.
It is one of a handful of Tech and Software deals on this list that did not last, despite a successful pitch on air.
Unpause
Nitya Dintakurti's Unpause pitched in season 22 and left the Den without a deal.
It is one of the more recent Tech and Software pitches in our records, and a reminder that the category's low deal rate has held steady across every era of the show.