The pitch
What walked into the Den
Ben Hardyment brought Zapper to Dragons' Den in season 10, which aired in 2012.
In the pitch, Zapper asked the Dragons for £250,000 for 30% of the business, valuing the business at about £833,333.
After the show
What happened next
A deal was agreed on air for Zapper, but the episode did not disclose the figures.
What we cannot yet confirm is whether you can buy from Zapper right now. Until we verify a current listing, we leave availability open rather than guess.
Our read
The Hub verdict
Ben Hardyment made one of the boldest asks in this batch: £250,000 for 30% of Zapper, the service that pays cash for used gadgets and media, a valuation north of £833,000. He secured investment, but the episode never disclosed the closing terms, so that ask is the ceiling of what we can responsibly discuss.
A quarter-million-pound raise signals a business already operating at some scale, the kind of trade-in model that needs working capital to buy inventory and grow. Since the settled equity stayed private we will not estimate where it landed, and the £833,333 remains an opening valuation rather than a confirmed one. What the service looks like today is outside what we have verified.
One of the batch's boldest asks, closed on undisclosed terms.
Worth knowing: The deal above is public record from the episode. We never treat an on-air handshake as proof a product is still for sale today.
