The Biggest Dragons Den Deals
Most Dragons Den deals settle somewhere in the tens of thousands of pounds, which is why the ones that broke into six figures stand out from the rest of the pack. This list only counts pitches where the exact final deal amount and equity were confirmed on air, not just the size of the original ask.
That distinction matters because a lot of pitches end with a vague on air handshake where the specific terms were never disclosed. The businesses below are the ones where we can say, with a number attached, exactly how much the Dragons put in and how much of the company they walked away owning.
The Wand Company, £200,000 for 30%
Richard Blakesley and Chris Barnardo brought The Wand Company into the Den in season 8 with a gesture controlled universal remote, and Duncan Bannatyne agreed to put in £200,000 for 30% of the business on air.
It is tied for the largest confirmed deal amount on this list, and the Kymera Wand that came out of the pitch is still a live listing today, which makes the size of the investment easier to justify in hindsight.
Glassbusters, £200,000 for 30%
Pete Ancketill pitched Glassbusters, a windscreen repair franchise, in season 13, and walked out with £200,000 for 30% of the business agreed on air.
That puts Glassbusters level with The Wand Company for the biggest confirmed deal amount in our data, even though the two pitches could not be further apart in what they were selling.
Igloo, £160,000 for 22.5%
Anthony Coates-Smith and Alistair Turner asked the Dragons for £160,000 in return for just 8% of Igloo in season 4, and left with a deal of £160,000 for 22.5% backed by Duncan Bannatyne and Richard Farleigh.
The Dragons kept the amount they invested exactly where the entrepreneurs asked, but nearly tripled the equity they took for it, which is a pattern that shows up again and again once you start comparing asks to final terms.
Rapstrap, £150,000 for 50%
Andrew Harsley's Rapstrap, a reusable cable tie, struck a £150,000 for 50% deal with Duncan Bannatyne and James Caan in season 6.
Half the company is a steep price for any entrepreneur to pay, and it is one of the largest equity shares given up for any deal on this whole list.
Beezer, £125,000 for 15%
Brian Smillie and Euan McCreath pitched Beezer, a no code app builder, in season 16 and agreed a £125,000 for 15% deal with Peter Jones.
The company is still trading today with a live free trial and published pricing, one of the few big ticket deals on this list we could confirm is still an active business.
Magic Whiteboard, £100,000 for 40%
Neil and Laura Westwood asked for £100,000 in return for 15% of Magic Whiteboard in season 6 and ended up giving away 40%, split evenly between Theo Paphitis and Deborah Meaden at 20% each.
It is one of the clearer examples of a deal where the amount asked for stayed the same but the price for it, in equity terms, went up considerably.
Liquiproof, £100,000 for 50%
Caner Veli asked for £100,000 for just 5% of Liquiproof in season 13, and walked away with the same £100,000 but half the business gone to Touker Suleyman.
Giving up ten times the equity originally offered for the same cash amount makes this one of the more dramatic renegotiations behind any deal in our records.
A Turner & Sons, £80,000 for 33.3%
Paul Turner's food and drink pitch A Turner & Sons agreed a deal of £80,000 for a third of the business in season 10.
It sits just outside the very top of this list but is still one of the larger confirmed deal amounts among food and drink pitches specifically.
Puresweet, £75,000 for 10%
Jack Nyber's sugar free sweetener brand Puresweet asked for £75,000 for 5% in season 18 and agreed a deal of £75,000 for 10%, split between Peter Jones and Tej Lalvani at 5% each.
The brand is still selling today, with its Puresweet Zero and Shuga Cubes ranges listed on its own site, making it one of the rare big deals on this list we can also verify is trading.
The Snaffling Pig, £70,000 for 20%
Nick Coleman and Andrew Allen asked for exactly what they got in season 14, a £70,000 deal for 20% of their pork crackling business, backed by Nick Jenkins.
The Snaffling Pig is still selling today through third party retailers, and it is one of only a few pitches on this list where the final deal matched the original ask down to the pound and the percentage.