The pitch
What walked into the Den
Caner Veli brought Liquiproof to Dragons' Den in season 13, which aired in 2016.
In the pitch, Liquiproof asked the Dragons for £100,000 for 50% of the business, valuing the business at about £200,000.
After the show
What happened next
On air, Liquiproof agreed a deal of £100,000 for 50%, backed by Touker Suleyman. The terms are quoted from the aired episode as public record.
As for today, we have not yet confirmed a way to buy from Liquiproof. When we verify a live listing we will update this page and date the check; until then availability stays unverified.
Our read
The Hub verdict
Handing a Dragon 50% of your business is as far as most founders will go, and Caner Veli went there: 100,000 pounds for an even half of Liquiproof, a 200,000-pound valuation split straight down the middle. Touker Suleyman took the deal as offered. A fifty-fifty arrangement changes the whole relationship, turning the investor into a full partner with an equal say, so this is less a cash injection than a marriage. Veli clearly wanted Suleyman's retail muscle badly enough to share control from day one. What the waterproofing brand did with that partnership after 2016 is not something the episode can answer, and it is the piece we would confirm before making any claim about buying the product now.
A fifty-fifty deal that made the Dragon an equal partner.
Worth knowing: The deal above is public record from the episode. We never treat an on-air handshake as proof a product is still for sale today.
