The pitch
What walked into the Den
Brothers Aaron and Jay O'Bryan built AOB, a line of men's hair and grooming products, and pitched it in season 16, episode 5.
They were looking for $145,000 in exchange for 18 percent, which pegs the brand at roughly $806,000.
After the show
What happened next
The broadcast did not hand us a clear outcome, so we do not put words in the Dragons' mouths about that night.
The bigger news is more recent and comes straight from the company. Its site now says the founders have made the difficult decision to discontinue the hair products and are running a final clearance, with no restock once the stock runs out.
Our read
The Hub verdict
The ask was reasonable, $145,000 for 18 percent against a valuation near $806,000, and the pitch itself is not where the interesting news sits.
That news is recent and it comes from the brothers directly: the brand has announced it is discontinuing its hair products and running a final clearance with no restock. A clearance sale means you might still grab something today, but the direction of travel is a wind-down, and we would rather tell you that than dress it up as business as usual.
A modest ask, and a founder-announced wind-down that matters more than the pitch did.
Worth knowing: A clearance sale was still live at our check, so a purchase may be possible for now, but the brand itself is closing the door, not restocking.
