The pitch
What walked into the Den
Three members of the Irvine family, Debbie, Lindsay and Kelsey, brought Birch Babe and its small-batch natural skincare to season 20, episode 12.
Went in wanting $400,000 for a slice of 20 percent, an implied price of $2,000,000.
After the show
What happened next
Past the missing result, the current status is where the evidence gets solid.
Whether they landed that investment we cannot confirm, since the company’s own social posts have dangled a did-we-get-a-deal hook while leaving it open. The storefront, on the other hand, is unmistakably active: in July 2026 we found products from $20 to $72, working add-to-bag buttons, bundles and free-gift thresholds, all the signs of a running shop.
Our read
The Hub verdict
The ask sits in believable territory for a family skincare brand: four hundred thousand wanted against a fifth of the business, a two-million price with the founders keeping the clear majority. Nothing about the number strains credulity, which makes the missing result the real talking point.
The company has openly teased the did-we-get-a-deal question on social without answering it, which is precisely why we log this as not recorded rather than reaching for an inference. The storefront is unambiguously live, with products from twenty to seventy-odd dollars and working bundles, so the brand is trading, but a coy social post is marketing, not a reported outcome, and we treat it that way.
A steady ask and a deal the brand deliberately leaves unanswered.
Worth knowing: A live, well-stocked store says the brand is trading, not that a Dragon wrote a cheque, and we will not turn a coy social post into a reported outcome.
