The pitch
What walked into the Den
Alicia Woods founded Covergalls in Sudbury, Ontario, after years underground in mining left her frustrated with workwear built only for men.
Her ask on the record was $75,000 for 20 percent, a split that valued the brand at $375,000 and set up one of the show's more talked-about pitches.
After the show
What happened next
On the original appearance, three Dragons agreed on air to back her with the $75,000, though published accounts differ on the exact equity and agree the investment later collapsed during due diligence, leaving Woods with full ownership. A subsequent return to the program looked back on that journey rather than restarting the negotiation.
Covergalls is trading today. Its site was live in July 2026 with workwear, footwear, lifestyle and kids categories and a full cart, and CBC News reported a retail tie-up with Mark's Commercial.
Our read
The Hub verdict
Covergalls is a force-include, and its record is genuinely tangled: an original pitch where three Dragons agreed on air, a due-diligence collapse that left Woods with full ownership, and a later retrospective appearance that revisited the story rather than reopening it. Sources even disagree on whether the agreed stake was 20 or 30 percent. We take the ask from the launch record, describe the deal as struck and then unwound, and avoid asserting an equity figure the record cannot pin down. The brand trades today with a national retail tie-up.
Deal agreed then collapsed; stake figure disputed
Worth knowing: Sources disagree on the precise stake the Dragons agreed to, and the deal did not close regardless, so we describe the amount plainly and avoid pinning down a percentage the record cannot settle. We also link covergalls.com, since the older workwear domain now misresolves.
