Left without a dealSeason 1 · Episode 1
Emand Jo Ltd
presented as womenswear fashion and accessories
Availability unverifiedOther Products
The ask£60,000for 20% of the business
Implied valuation£300Kask / equity
On-air resultNo deal
Availability unverifiedFounders: Joanne Morrison, Emma McPherson
On the record
The deal, on the record
Emand Jo Ltd asked the Dragons for £60,000 in return for 20% of the business. No deal was agreed on air. Terms are quoted from the aired episode as public record.
- Season
- 1, ep 1
- On-air outcome
- Category
- Availability
Tracked by Dragons Den Hub. Deal terms come from the aired episode; availability reflects our latest check only.



