The pitch
What walked into the Den
Matt Jones brought Mesoafor Men to Dragons' Den in season 19, which aired in 2022.
In the pitch, Mesoafor Men asked the Dragons for £66,000 for 35% of the business, valuing the business at about £188,571.
After the show
What happened next
A deal was agreed on air for Mesoafor Men, but the episode did not disclose the figures.
We have not re-verified whether Mesoafor Men's product is on sale today, so we make no availability claim here yet. The deal above is public record; the aftermath is what we are still checking.
Our read
The Hub verdict
Men's grooming has been a reliable Den category, and Matt Jones brought Mesoafor Men into season 19 looking for 66,000 pounds against 35% of the range. That ask sets the business at roughly 188,500 pounds. He left with a deal, but the figures never made the broadcast, so we hold the 35% as a starting point rather than a settled fact. The unusual thing here is the specific ask amount: 66,000 pounds rather than a round number often signals a founder who has costed out exactly what a next step needs. Beyond the on-air numbers we are not going to speculate on terms we never saw, and whether the products are still stocked is a check we owe you before making any claim.
Worth knowing: The deal above is public record from the episode. We never treat an on-air handshake as proof a product is still for sale today.
