Independent product guide to Dragons' Den · Every availability claim is checked
Norden productOutcome not recorded

Dragons' Den Canada Season 14 · Episode 7

Norden

a convertible travel jacket built to carry gear

Availability unverifiedFashion and Beauty

Mayer Vafi brought a convertible travel jacket to season 14. We cover the ask and why the brand's status is left unconfirmed.

The ask$2.5 mequity not on record
On-air resultNot recorded
Availability unverifiedFounder: Mayer Vafi

The pitch

What walked into the Den

Mayer Vafi of Laval created Norden, a convertible travel jacket designed to carry gear, and pitched it in season 14, episode 7.

He sought $250,000 against a one-tenth stake, pricing the apparel brand at $2.5 million.

After the show

What happened next

The Dragons' response is not in any record we can quote, so we describe the pitch numbers and leave the rest blank.

The current picture is murky. The brand's site returned an expired-certificate warning when we looked in July 2026, which can mean neglect rather than closure, and without a second signal we mark the status unverified and would check again.

Our read

The Hub verdict

Pricing a single travel jacket brand at $2.5 million, with $250,000 sought against a tenth of the company, is the kind of ask that needs strong sales to justify, and the broadcast did not hand us those figures or a result.

The present status is a caution flag rather than a conclusion: the site threw a lapsed-security-certificate error when we visited, which can signal neglect or simply a missed renewal on a business that still trades. Without a second signal we call it unverified and would check again before saying more.

Worth knowing: An expired certificate is a caution flag, not proof of anything, so we make no claim about whether Norden is still trading.