Deal made in the DenSeason 19 · Episode 13
Pretty Mama Breastfeeding
billed as easy access maternity wear
Availability unverifiedFashion and Beauty
The ask£30,000for 33% of the business
Implied valuation£91Kask / equity
On-air resultDeal agreed
Availability unverifiedFounders: Alex, Jenny McFadden
On the record
The deal, on the record
Pretty Mama Breastfeeding went into the Den seeking £30,000 for 33% equity. A deal was agreed on air. Terms are quoted from the aired episode as public record.
- Season
- 19, ep 13
- On-air outcome
- Category
- Availability
Tracked by Dragons Den Hub. Deal terms come from the aired episode; availability reflects our latest check only.



