The pitch
What walked into the Den
Lewis Blitz, James Gold and Richard Gold brought Skinny Dip to Dragons' Den in season 10, which aired in 2012.
In the pitch, Skinny Dip asked the Dragons for £120,000 for 30% of the business, valuing the business at about £400,000.
After the show
What happened next
A deal was agreed on air for Skinny Dip, but the episode did not disclose the figures.
We have not re-verified whether Skinny Dip's product is on sale today, so we make no availability claim here yet. The deal above is public record; the aftermath is what we are still checking.
Our read
The Hub verdict
Three founders, one undisclosed deal. Lewis Blitz, James Gold and Richard Gold brought Skinny Dip in asking £120,000 for 30%, which prices the fashion-tech accessories business at £400,000. The Dragons agreed to invest, but the broadcast never revealed the settled equity, so that £400,000 figure is the opening valuation and not necessarily where things landed. What the ask does tell us is that a founding trio was willing to give up nearly a third of the company between them, a reasonable trade when three people already share the upside. With the closing numbers withheld, we will analyse only what aired, and whether the accessories are still being sold is unconfirmed on our end for now.
A trio's 30% ask on record; the settled terms are not.
Worth knowing: The deal above is public record from the episode. We never treat an on-air handshake as proof a product is still for sale today.
