The pitch
What walked into the Den
Leigh McFarlane founded the Soap Company of Nova Scotia, a maker of handmade natural soaps, and she appeared in season 20, episode 15.
She was after $400,000 and prepared to give up 20 percent for it, a split that values the little east-coast brand at $2 million.
After the show
What happened next
The cameras did not stay for a resolution we can quote, and rather than read tea leaves we simply note the outcome was never made public.
Trade is brisk today. The Shopify store carried more than 100 products in July 2026, ran a live promo code, and showed customer reviews dated that same month.
Our read
The Hub verdict
A $2 million valuation on a handmade east-coast soap brand, $400,000 for 20 percent, is the kind of ask that lives or dies on the sales figures behind it, which the broadcast did not put in front of us.
The outcome was not shown, so we do not claim one. What we can confirm is a busy storefront: more than 100 products and customer reviews dated the same month we checked, which is a healthier sign of life than most pages in this batch can offer.
Worth knowing: One note on sourcing: the .com storefront kept rate-limiting our checks, so we confirmed the same live shop through its .ca address instead.
