The pitch
What walked into the Den
Ali Moman and Carlos Sabbah built Bokay, a Toronto dating app designed to slow down the usual swipe-heavy pace of online dating.
They pitched in Season 20, episode 11, which aired in early 2026, putting forward $100,000 for 20%, a request that pegged Bokay at $500,000.
After the show
What happened next
Four Dragons passed, citing thin revenue and users in a crowded category. One made an offer at the ask, $100,000 for 20%, but attached a ratchet: miss 80,000 signed-up users inside a year and the stake rises to 30%. That structure ties the price directly to growth, according to blogTO.
The app is live. An App Store listing checked on July 23, 2026 shows a version released in January with notes referencing momentum after the Den appearance. The separate marketing domain returned an error, so we use the store listing as the status evidence.
Our read
The Hub verdict
This is the most structurally interesting deal in the batch. The ask, $100,000 for 20% at a $500,000 valuation, was met almost exactly, but with a ratchet: miss 80,000 users in a year and the stake climbs to 30%.
That clause reprices the whole thing. Hit the target and the founders keep the deal they wanted; miss it and they hand over half again as much equity for the same cash. It ties valuation to a single growth metric, which is a sharper instrument than the usual flat handshake, and worth watching against the app's live traction.
A deal whose real price depends on a user-growth trigger.
Worth knowing: The deal carried a performance condition, so the final equity split depends on user growth, not just the on-air handshake.
