The pitch
What walked into the Den
CATTLEytics, from Hamilton, Ontario, builds management software that helps dairy farms track their herds, founded by veterinarian Dr. Shari Van de Pol.
She pitched in season 20 with a high ask: $1.2 million for 10 percent, which valued the company at $12 million.
After the show
What happened next
There was no deal. Trade coverage in The Bullvine reports the Dragons hammered the valuation, called the pitch a pressure cooker and walked, with one telling Van de Pol she could bootstrap on the government funding already coming her way, a read corroborated by a Farmtario headline noting publicity but no investment.
The company kept climbing regardless. Its site in July 2026 described more than 500 farms served and over two million animals tracked, with a working customer portal and an award-finalist mention.
Our read
The Hub verdict
The $1.2 million for 10 percent ask is a $12 million valuation, and the Dragons' pushback was the whole story: trade coverage describes them hammering the multiple and walking, with one arguing the founder could bootstrap on incoming government funding. So this is a sourced no-deal. Post-show growth figures circulate, and they may well be accurate, but they were not independently confirmable here, so we tag them as company and press claims rather than facts, and keep the verified spine, no deal plus a live B2B service.
Valuation rejected, no deal; growth claims unconfirmed
Worth knowing: The no-deal outcome is well sourced. Reports of strong post-show growth were not something we could independently confirm, so we note them as company and press claims rather than verified figures.
