The pitch
What walked into the Den
Andy Aitken and Joshua Mihill brought Honest Mobile to Dragons' Den in season 22, which aired in 2025.
In the pitch, Honest Mobile asked the Dragons for £110,000 for 4.5% of the business, valuing the business at about £2,444,444.
After the show
What happened next
On air, Honest Mobile agreed a deal of £110,000 for 4.5%, backed by Steven Bartlett and Deborah Meaden. The terms are quoted from the aired episode as public record.
We have not re-verified whether Honest Mobile's product is on sale today, so we make no availability claim here yet. The deal above is public record; the aftermath is what we are still checking.
Our read
The Hub verdict
The steepest valuation in this entire slice belongs to Honest Mobile: £110,000 for only 4.5 percent implies a business worth roughly £2,444,444 walking through the door. An equity ask under five percent is about as tight as the Den sees, the mark of founders who treat their cash need as small next to what they have already built.
Andy Aitken and Joshua Mihill held that line, and two Dragons, Steven Bartlett and Deborah Meaden, came in together at the exact terms. It aired in season 22, among the most recent runs we cover, so the story worth telling is the sheer confidence in that valuation, and we stay with the broadcast numbers rather than reaching beyond them.
Under five percent sold on a multi-million-pound valuation.
Worth knowing: The deal above is public record from the episode. We never treat an on-air handshake as proof a product is still for sale today.
