The pitch
What walked into the Den
Paul Varga, Tolulope Ogunsina and and Matthäus Ittner brought Playbrush to Dragons' Den in season 15, which aired in 2018.
In the pitch, Playbrush asked the Dragons for £100,000 for 5% of the business, valuing the business at about £2,000,000.
After the show
What happened next
The Dragons passed, and Playbrush walked away without investment that night.
What we cannot yet confirm is whether you can buy from Playbrush right now. Until we verify a current listing, we leave availability open rather than guess.
Our read
The Hub verdict
Playbrush walked in with the same 2,000,000-pound valuation as the priciest asks in this group, seeking 100,000 pounds for only 5% of its gamified toothbrushing gadget. The difference is that Playbrush walked out without a deal. That pairing, a seven-figure valuation and a flat no, is worth sitting with: it usually means the Dragons liked the idea but balked at the price, not the product. Founders Paul Varga, Tolulope Ogunsina and Matthaus Ittner held a high line and the room would not meet it. A rejection on air is not a rejection by the market, though, and it tells us nothing about the company today. Any current claim would need its own evidence rather than a reading of one televised no.
A seven-figure valuation that the Den declined to meet.
Worth knowing: The deal above is public record from the episode. We never treat an on-air handshake as proof a product is still for sale today.
