Independent product guide to Dragons' Den · Every availability claim is checked
Parking Perx productDeal made in the Den

Season 16 · Episode 15

Parking Perx

a parking loyalty and payment app

Availability unverifiedTech and Software

Parking Perx brought a parking loyalty and payment app to Dragons' Den in season 16. We follow the aftermath and whether it is still on sale.

The ask£80,000for 45% of the business
Implied valuation£178Kask / equity
On-air resultDeal agreed
Availability unverifiedFounder: Christopher Reed

The pitch

What walked into the Den

Parking Perx appeared on Dragons' Den in season 16, episode 15, which aired in 2019, pitched by Christopher Reed.

In the pitch, Parking Perx asked the Dragons for £80,000 for 45% of the business, valuing the business at about £177,778.

After the show

What happened next

On air, Parking Perx agreed a deal of £80,000 for 45%, backed by JennyCampbell. The terms are quoted from the aired episode as public record.

What we cannot yet confirm is whether you can buy from Parking Perx right now. Until we verify a current listing, we leave availability open rather than guess.

Our read

The Hub verdict

Parking Perx set out to make paying for parking feel rewarding, an app pitch from Christopher Reed that asked 80,000 pounds for a hefty 45% of the company. That prices the business at just under 178,000 pounds, and Jenny Campbell backed it on exactly those terms. For an app founder to give up nearly half so early is a big call, though Campbell's banking background is a logical fit for a payments product, which may have made the trade worthwhile. The equity is high; the valuation is deliberately modest. A season 16 app lives or dies on downloads, and that adoption story is the thing we would verify, since a 2019 episode simply cannot tell us how the app is doing today.

Worth knowing: Deal terms reflect the aired episode and are public record. Availability can change, and we only add a buy link once we have confirmed a current listing.